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Customer Insights and Research Analyst

Location: Singapore
Company: Singtel
foundit (Monster)
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Job Description :

Reporting into the Digital Marketing team, this position seeks individual with a strong 'outside-in' mindset, with an eye for data and insights from customer, through structured and unstructured research methodologies enabled by technologies.
Candidate should have experience on similar customer insights & research role preferably from research firms capable of using modern data modelling and digital engagement methods to validate the organisation's products and platforms from a customer's lens

Job responsibilities:

  • Work with stakeholder to identify and establish scope and parameters of requirements analysis on a project-by-project basis to define project impact, outcome criteria, and metrics.
  • Clearly identify the search audience as well as their characteristics.
  • Devise and evaluate methods for collecting data, both traditional like focus group, interviews and modern tools like Eye Tracking Studies
    • Conducts interviews to gather customer requirements via workshops, questionnaires, surveys, site visits, workflow storyboards, use cases, scenarios, and other methods.
  • Documenting and communicating the results of your efforts.
  • Present data and insights to stakeholders through visualisation to help make better-informed decisions
  • Monitoring deliverables and ensuring timely completion of projects.
  • Manages and tracks the status of requirements throughout the project lifecycle enforce and redefine as necessary.

The successful candidate should possess:
  • Bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, or communications.
  • Min 5 years of experience in business analysis or a related field in IT&T industry.
  • Proven 2-cycle experience with business and technical requirements analysis, elicitation, modelling, verification, and methodology development
  • Strong mathematical, analytical, and data modelling skills.
  • Experience in Design Thinking / Human-centred Design a plus.
  • Commercially aware
  • Excellent problem-solving, communication, and team working skills.
  • Attention to detail and organizational skills

Job Description : Reporting into the Digital Marketing team, this position seeks individual with a strong 'outside-in' mindset, with an eye for data and insights from customer, through structured and unstructured research methodologies enabled by t

Skills: Customer Insights and Research Analyst

Experience: 5.00-8.00 Years

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