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SEO/ SEM Manager/ Specialist

Location: Singapore
Company: IFUN SINGAPORE PTE.LTD.
Freshteam
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Responsibilities

  • Track, analyse, research, and optimize keywords and rankings for our brand and games and conduct competitive analysis
  • Communicate closely with the branding and community team on creating high-quality content that can drive organic growth, and support existing marketing efforts
  • Work seamlessly with members of the marketing team to develop integrated cross-channel digital approaches and opportunities
  • Optimize AB tests on the app stores for increased download conversion rate and increased store page traffic
  • Audit and analyses SEO/ SEM performance identify issues, finding root-causes, and experimenting with solutions to improve performance at scale
  • Keep track of version releases for our games and ensure our SEO/SEM updates are accurately implemented


Requirements

  • Minimum Bachelor in Marketing or related fields
  • At least 3years of SEO/SEM experience
  • Excellent knowledge on SEO/ SEM and analytics tools such as Google Search Console, Google Analytics, AppAnnie, Adjust, Appsflyer and similar tools
  • Experience in managing and handling creative assets & metadata copies for platforms, as well as for A/B testing
  • Ability to communicate results using data
  • Self-motivated and able to work effectively in an autonomous environment, proactive and persistent
  • Ability to work well with team member across the global offices
  • Ability to handle pressure and work in fast-paced work environment
  • Strong time management multitasking skills
  • Fluent in English and Mandarin to liaise with overseas team


Preferred Qualifications

  • Passion for games
  • Strong verbal and written communication skills
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