SEO & SEM Specialist/ Manager

Responsibilities

• Track, analyse, research, and optimize keywords and rankings for our brand and games and conduct competitive analysis
• Communicate closely with the branding and community team on creating high-quality content that can drive organic growth, and support existing marketing efforts
• Work seamlessly with members of the marketing team to develop integrated cross-channel digital approaches and opportunities
• Optimize AB tests on the app stores for increased download conversion rate and increased store page traffic
• Audit and analyses SEO/ SEM performance identify issues, finding root-causes, and experimenting with solutions to improve performance at scale
• Keep track of version releases for our games and ensure our SEO/SEM updates are accurately implemented

Requirements

• Minimum Bachelor in Marketing or related fields
• At least 3years of SEO/SEM experience
• Excellent knowledge on SEO/ SEM and analytics tools such as Google Search Console, Google Analytics, AppAnnie, Adjust, Appsflyer and similar tools
• Experience in managing and handling creative assets & metadata copies for platforms, as well as for A/B testing
• Ability to communicate results using data
• Self-motivated and able to work effectively in an autonomous environment, proactive and persistent
• Ability to work well with team member across the global offices
• Ability to handle pressure and work in fast-paced work environment
• Strong time management multitasking skills
• Fluent in English and Mandarin to liaise with overseas team

Preferred Qualifications

• Passion for games
• Strong verbal and written communication skills