Social Media Intern

About us

Love, Bonito is the leading vertically integrated, omni-channel womenswear brand in Southeast Asia today. Officially founded in 2010, we have grown to over 300 people strong and are proudly headquartered in Singapore with an omni-channel presence in Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we ship internationally to 19 countries including Australia, Brunei, Cambodia, Canada, Hong Kong SAR China, Indonesia, Japan, Macau, Malaysia, Myanmar, New Zealand, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Republic of China, United States of America and Vietnam

We recently clinched US$50million for our Series C funding and have plans to venture deeper into and beyond fashion, to be a true life partner for the everyday Asian woman.

The Team

The Love, Bonito team is made up of a passionate, dynamic, innovative and fun-loving pool of individuals! From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talent with one unified focus - our customer, the everyday Asian woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet thoughtful approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role:

You will be responsible for supporting and contributing to the overall brand social strategy that acts as a vehicle to grow, support, engage and strengthen the relationship between Love, Bonito and our customers and the greater community of women in Singapore.

You will deep-dive into one sub-pillar of Social Media during the duration of your internship, function as a full member of the team and achieve business objectives through your daily responsibilities and your team-specific projects. Projects will be shared with you in more detail during the recruitment process.

Pillars within the Social Media Team

1. Channel Management
2. Content Design
3. Content Production

#1 Social Media Channel Management

Main responsibilities

• Provide community support to the Social Media Team - monitoring and responding to comments, queries, and DMs on the respective social media channels
• Support in timely content delivery, scheduling and postings
• Organising and upkeep of try-on trackers and SOP for internal reference
• Planning and scheduling of the content calendar for Instagram, Facebook, Tik Tok, YouTube.
• Brainstorm, manage and develop content schedule, briefs and assets for social channels
• Write compelling and creative copy and storyline to generate traffic and calls to action
• Ad-hoc content creation for social media channels
• Support with social reports, insights and payment to partners/vendors/creators.
• Participate in brainstorming session/discussion within team on how to improve in delivery of content on all social platforms
• Assist in market research and competitor analysis

Requirements

• Experience in Social Media, Communications or Brand Marketing roles will be a plus
• Strong multi-tasking and project management skills
• Fair knowledge of social media best practices and trends
• Strong verbal and written communication skills
• Able to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
• Adept in Google Suite (Words, Slides, Sheets) and Adobe CC Suite

#2 Content Design

Main responsibilities

• Execute all relevant creative social artworks across different mediums and platforms in line with the brand’s social strategy
• Work closely with internal teams and key stakeholders to create engaging and impactful creative artworks across channels within the timeline.
• Maintaining a consistent approach and high level of creativity across all assets
• Supporting the Social Media team where needed
• Support in the daily maintenance and administrative upkeep of team assets
• Participate in brainstorming session/discussion within team on how to improve in delivery of content on all social platforms
• Participate in content creation discussion for social channels (Tik Tok, IG, Virtual Comm etc)
• Creation of IG/Tiktok artworks as and when needed, according to campaign and content needs
• Research, analyse and present new and fresh ways to approach and execute social content

Requirements

• Prior experience in creative design work will be a plus
• Well verse in content creation for Social Media channels like Instagram, TikTok, Facebook
• A developed eye with a natural finesse for balance and composition
• Strong multi-tasking skills
• Able to adapt in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
• Highly Adept with the Adobe Design software (PSD, AI, Lightroom)

#3 Content Production

Main responsibilities

• Develop a solid understanding of the Love, Bonito’s brand, our vision and our target audience
• Assist in the planning and execution of all social content shoots, including pre-shoot preparations, site recce and location bookings
• Heavily involved in content execution - photoshoots, video shoots and post-production
• Assist in ensuring that all assets are delivered as promised
• Participate in brainstorming session/discussion within team on how to improve in delivery of content on all social platforms
• Participate in content creation discussion for social channels (Tik Tok, IG, Virtual Comm etc)
• Creation of IG/Tiktok artworks as and when needed, according to campaign and content needs
• Research, analyse and present new and fresh ways to approach and execute social content
• Quick thinking and problem-solving attitude in tackling obstacles that may compromise on workflow, capacity and/or quality
• Support in the daily maintenance and administrative upkeep of team assets

Requirements

• Highly Adept in Adobe Photoshop, Lightroom and Premiere Pro/Final Cut
• Well verse in content creation for Social Media channels like Instagram, TikTok, Facebook
• A developed eye with a natural finesse for balance and composition
• Strong multi-tasking skills
• Able to adapt in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
• Prior experience in lifestyle/fashion photography and videography will be a plus

Benefits

• Market level internship salary and benefits provided