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Make-up Expert

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Location: Singapore
Company: LUXASIA
Hours: Full time
Workable
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Brand: Guerlain

Maison Guerlain, the House of High Perfumery and High Cosmetics, was founded in Paris in 1828.

It is also a House of Creators, inspired by Nature, travelling around the world to source the most exclusive and efficient natural raw materials in its products.

As a House of audacious and innovative total beauty creations, of the highest quality, Guerlain’s Made in France products elevate Beauty to an Art.

Through its retail population, including its Beauty Ambassadors, Guerlain aims to be the #1 Reference for Retail Excellence and Client Experience

Maison Guerlain, the House of High Perfumery and High Cosmetics, was founded in Paris in 1828.

It is also a House of Creators, inspired by Nature, travelling around the world to source the most exclusive and efficient natural raw materials in its products.

As a House of audacious and innovative total beauty creations, of the highest quality, Guerlain’s Made in France products elevate Beauty to an Art.

Through its retail population, including its Beauty Ambassadors, Guerlain aims to be the #1 Reference for Retail Excellence and Client Experience

Overview:

The Make-up Expert will have for his/her mission, to work as part of a team in the POS, to

  • ELEVATE Guerlain through the elevation of the Client’s experience.
  • FEDERATE with fellow colleagues to further elevate Guerlain’s luxurious image.
  • TRANSMIT Guerlain’s DNA, uniqueness, and know-how to Clients.

Reporting to the Boutique Manager, the Make-up Expert will

  • Be the ambassador of Guerlain’s premium image, Guerlain’s 3-axis product knowledge and service experience.
  • Specialize in Advanced Make-up knowledge and Make-up Services.
  • Collaborate on Remote, Virtual or Private events, to showcase Guerlain’s Beauty expertise.
  • Be able to animate Make-up lessons & Masterclasses workshops.
  • Coach fellow colleagues in Make-up tips, best practices at POS.

Main Responsibilities:

BRAND EXPERTISE

  • He/She will be encompass Guerlain’s Brand expertise, corporate values with the ability to transmit and communicate them to team mates and clients.
  • Strictly adhere to Guerlain’s grooming, uniform.

PRODUCT EXPERTISE

  • Product knowledge across all 3-axis of Guerlain’s product assortment, but with a specialized and in-depth knowledge of Makeup.
  • Be the face behind Make-up Masterclass, VIP events in collaboration with Education, Retail and Marketing teams.

SELLING & COACHING EXPERTISE

  • Capable of performing both physical and digital Make-up consultations.
  • Educate from the floor:
    • Coach fellow colleagues on Make-up « how to », tips and best practices
    • Submit monthly practical ideas that will boost final transactions to Counter Manager and Education Manager

MANAGEMENT EXPERTISE

  • He/She Will ensure perfect execution POS store’s merchandising, stock management and cleanliness.
  • Attend all in-class/virtual trainings from Education Manager across all axis and soft skills.
  • Attend all in-class/virtual additional Make-up Expertise modules’ training.
  • Undergo 2x/year exams targeted at Make-up topics.
  • Participate actively in digital learning APP.
  • Actively engage clients via internal mobile campaign

Requirements

Qualifications & Skills:

  • Minimum 3 years of successful track record in the Service or Retail Industry
  • Past Luxury or Perfume & Cosmetics experience is a plus
  • A spoken 3rd language is a plus
  • Additional training diploma in Make-up is a plus

Key Competencies:

  • Excellent communication, client engagement (e.g. story telling skills) and coaching/transmission skills.
  • Excellent organizational skills.
  • Excellent in presentation e.g. during virtual classes.
  • Display team spirit, Empathetic and sharp (Dare and Care) attitude
  • Curious, open-minded, strong positive mindset, motivated, detail-oriented are key strengths to achieve excellence in the role
  • Able to coach 3-axis peers on Make-up in more detail and depth

Performance Indicators:

  • % Growth of POS vs % Growth of Shop Trend
  • Personal Sales achievement vs Target
  • Overall POS Sales achievement vs Target
  • % Make-up Growth vs LY, vs Target
  • POS’ Mystery shopping score
  • Achieve education program goal modules set by Education Manager
  • Number makeup consultations vs Target
  • Average score of Makeup exams (2x/year) vs Target
  • IPT/AUS (additional sales, link & cross)
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