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Product Marketing Manager/Executive

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Salary: $3,500 - 4,500 per year
Location: Singapore
Company: KNOREX
Hours: Full time
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Key Responsibilities

  • Plan, devise marketing tactics and strategies for the different prospective customers at all phases of our buying funnel (Attention, Interest, Desire and Action);
  • Collaborate with product team to develop product positioning and messaging that resonate with our target buyer personas;
  • Provide support in the launching of product releases and facilitation of cross-functional implementation of launches;
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users;
  • Design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials
  • Assist with reporting and performance analysis of all digital marketing campaigns;
  • Create, implement & manage user acquisition experiments.
  • Manage a suite of digital marketing tools to determine efficacy of campaigns
  • Recommend tools, technologies and processes that will scale marketing efforts and lead to impactful growth hacks;
  • Conduct competitive analysis of industry and keep track of upcoming/existing competitors and their offering
  • Keep abreast with the emerging trends and technologies in the digital marketing
  • Identify and implement methods to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms
  • Key metrics to measure progress
    - Revenue growth from new business and accounts involved
    - Development of product marketing materials
    - Closing rate using new strategic sales decks
    - Adoption of materials used by sales / account management teams


  • Comfortable with numbers/metrics and displays strong analytical skills
  • Passionate about digital marketing and has a good understanding/appreciation of the Web, technology, media and advertising field;
  • Demonstrates commitment to quality sales and customer service
  • Has exceptional interpersonal and communication skills
  • Strong attention to details;
  • Self-starter, takes initiative and is able to prioritize and handle multiple tasks allocated;
  • Able to work under pressure in a dynamic, ever-changing priorities and fast-paced environment;
  • Good knowledge and interest in latest industry trends, technology solutions and best practices;
  • Good command of written and communication in English; Additional Asian language will be advantage


  • Cross-country colleagues to work with different cultures and people.
  • Good insurance coverage and dental benefits.
  • Personal development fund to grow.
  • Ample opportunities to grow. You get to propose your own ideas and see it through
  • Work with passionate, talented and driven colleagues who get things done!
  • W3F (Work, Wellbeing, Welfare) Fund for courses, materials, personal health and wellbeing
  • Quarterly recognition program and long service reward.
  • Career growth and personal development scheme.
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