Assistant Product Manager

KEY OBJECTIVES:

To provide support for product marketing strategy and 360 campaigns for SEA markets. Provide analysis and feedback to HQ on all campaigns and new product initiatives.

MAIN RESPONSIBILITIES:

• Manage all necessary product marketing operations (for eg. monthly submission of forecast adjustment to HQ, update of product assortment list, work with VM team on planograms)
• In charge of all marketing templates, monthly reports submission and consolidation of market reports and launch feedback.
• Provide regular product marketing and category analysis, including analysing sell-in/out information, Beaute research data, competitor analysis as well as qualitative feedback from market to identify regional needs and opportunities
• Assist Regional Senior Product Manager on setting strategic direction on product assortment, promotion, and sampling, and provide guidelines to markets thereafter
• Monitor annual marketing calendar to ensure alignment between HQ and SEA launch synergies.
• Lead new launch forecast which includes working with Regional Senior Product Manager on appropriate Forecast Guideline, arranging samples delivery, setting forecast template, market forecast consolidation and ensure on-time submission to HQ.
• Manages on-going forecasts for SEA including saleables, testers and sampling to ensure Markets’ forecast sufficiency and proper usage
• Work on SEA regional annual pricing review and newness price proposal with HQ.
• Work with Regional team to develop SEA Animation bulletin, provides recommendation on launch 360 mix (Focus on: Communication, PR, Influence) with regional relevancy
• Liaise with markets and Regional team to manage Markets’ local launch plans review and execution follow ups.
• Monitor product supply logistics and QA issues to ensure smooth product to market
• Provide relevant marketing/business review reports to Management and HQ teams

JOB REQUIREMENTS:

• A Degree holder in Business / Marketing or equivalent with at least 4 years of marketing experience
• Have a keen interest and strong grasp of the beauty industry and its consumers
• Able to multi-task and have good project management skills
• A team player and good interpersonal and communication skills (able to work well with people from different functions)
• Proactive with a strong passion for the job, and eager to learn.
• Excellent Microsoft Excel and Powerpoint skills
• High level of initiative and able to work independently
• Able to work in a fast-paced environment