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Sales & Retail Manager, SG & MY

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Location: Singapore
Company: LUXASIA
Hours: Full time
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At Fresh, we create beauty products that perform with experiences that transform.

Born in Boston, Raised in New York. What began as a small collection in a neighborhood shop by our founders Lev & Alina, has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world.

The sensoriality of our products—their textures and scents—sets us apart. It’s this combination of high efficacy and amazing sensations that we’re known for, and why those who know us love us. Lev says fresh creates products people don’t know they need—and then can’t live without. Our founders still work with the brand every day to fulfill their original dream of making beauty that performs and transforms.

We are driven by our never complacent indie spirit where the sky's the limit. This approach is initiated by Lev and Alina and lived by the entire organization. Our boundless curiosity fuels our search for the extraordinary, whether it’s a moment of pleasure in nature or an experience of generosity in our shops. Where fresh goes, beauty follows. We’re pioneers—in product, in experience, in culture, and in process.

We believe that fresh is more than what it sells; it’s the emotional connection to the brand that we call the sixth sense. It’s the heartfelt experience we craft for our people and our guests.

Fresh is a brand of LVMH group worldwide. In SEA, it is managed through L Beauty, a joint venture between LVMH group and Luxasia.

We are looking for a highly driven and dynamic Sales & Retail Manager. The role will be driving the Singapore and Malaysia business with retailers and fresh owned channels. In this role, reporting to the Regional Sales & Retail Manager, you will set up and lead the sales & operations, organization to build up and manage a smooth key account management, drive for sales and retail operations. You’ll help us establish and manage processes, measure success and partner closely with our retail team, other functional teams and external trade partners.


Sales Development

  • Identify and build new and existing sales channels within Singapore and Malaysia to grow the brand.
  • Deliver sales objectives in retail sales, net sales and delivering targeted gross margin, ensuring long term sustainable growth.
  • Steer profitability of the business for both retailer channels and brand owned boutiques.
  • Partner and negotiate to drive strong support by partners to achieve business objectives.
  • Maintain and develop collaborative relationships ensuring long term sustainable growth.
  • Drive sales growth through educating and motivating beauty advisors/ cast members
  • Navigate and drive solutions for complex situations.
  • Effectively manage and drive retail KPIs like conversions, traffic, basket and etc to elevate performance of animations, stores and staff.
  • Efficiently manage and drive store animation or large-scale event through activation of field staff and working with marketing and education.
  • Understanding opportunities within markets, work with regional team to develop business plans for new doors and to increase sales for existing via instore events, brand activation
  • Partner closely with marketing to drive launch, animation and sales.
  • Partner with education lead to plan, schedule and facilitate in-store and classroom trainings
  • Perform regular field visits to ensure strong field engagement and door checks to ensure that inventory, visual merchandising standards and maintenance are maintained as per brand standard, and share competitive insights within internal stakeholders
  • Support to train and field coach the BAs or retail partners to ensure the driving of sales.
  • To be the face of fresh to the trade partners to build strong rapport, partnership and relationship.

Manage the Product, Channel, Retail & Stock Planning

  • Drive the achievement of the retail and net sales budgets (sell-in & returns) based on accurate forecasting and planning.
  • Support the net sales management through effective reporting and communication to the internal team and business control.
  • Manage and support the fulfilment need of trade and retail for ad-hoc transfers and delivery planning when necessary.
  • Manages the day to day operations Digital Channel to ensure accuracy and sales planning.
  • Support of the Sales Planning Process of Singapore and Malaysia
  • Participate in the definition of the sales planning (Forecasting rounds, retailer targets etc.)
  • Manage the product allocation process in conjunction with Singapore and Malaysia
  • Manage and monitor the planning and ordering of products (newness, seasonal, animation activations and regulars) by the trade EDIs and retail team, in conjunction with marketing and sales
  • Manage stock forecast and inbound shipments to Singapore and Malaysia.

Sales & Trade Campaigns Support & Management

  • Drive and manage the trade and retail animation process from sales, inventory planning, operations, and people planning), while engaging with effective incentive drivers to deliver results.
  • Manage compliance in trade returns process and ensure the budget tracking and management.
  • Analyze and manage inventory holdings for all channels at healthy level.
  • Drive the people planning for retail team to ensure optimization and SOPs are observed.
  • Manage the retail people and the team planning budget.
  • Strategize and manage the payroll planning, tabulation and checks for retail payout.


  • With a Degree in Business Management or equivalent
  • With at least 8-10 years of relevant of working experience in sales for Retail, FMCG, Sales or Beauty.
  • Passionate about retail and building highly engaged teams to deliver excellent branded retail experience
  • A passionate, self-starter, keen learner with an entrepreneurial mindset.
  • A good people leader, team player with a positive mindset.
  • Savvy, relational team player and people leader with extensive self-awareness, impartial and objective.
  • Strong ability to work with ambiguity and able to excel in a start-up environment.
  • Results driven and possess good problem-solving skills
  • Well organized and committed to accuracy at all levels of details
  • Focused, efficient, skilled in transversal projects and multitask environment
  • Possess an excellent, communication skills in oral and written
  • Experience in and enjoys operating in a fast-paced environment
  • Experience in working with retailer network and Sephora is key.
  • Strong in Excel and PowerPoint.
  • Able to work well in multicultural environment
  • Excellent written and verbal communication skills, including ability to present to top decision makers.
  • Fluent in English both written and oral. Mandarin or Bahasa Singapore will be a plus.
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