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Sales Operation Executive, SEA

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Location: Singapore
Company: LUXASIA
Hours: Full time
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The Sales Operation Executive SEA will be in charge of supporting the development of the brand both in the SEA market.


Sales and Operation Planning for Boutique / Dept Store / Sephora

  • Assist the Sales Manager to oversee the day to day operations of all retail doors
  • Drive the achievement of the retail target together with Retail Team, Education and Marketing based on market needs
  • Oversee all field and retail operations to ensure smooth operational effectiveness
  • Monitor, motivate, supports and drive retail team to achieve individual growth, performance and store KPIs
  • To provide, consolidate monthly competitor insights and report for SEA
  • Strategize sales planning (Forecasting rounds, retail targets, DC/expired, daily sales target, monthly products tracking, inventory stocks holding etc.)
  • Manage and monitor the planning and ordering of products (newness, seasonal, animation activations and regulars) by retail team, in conjunction with marketing and sales
  • Manage and support the fulfilment need of boutique for ad-hoc transfers and delivery planning whenever necessary
  • Engage effective incentives target to motivate retail team to achieve monthly sales target and events
  • To monitor and follow up on store maintenances for Dept Store / Boutique
  • Manage GWP / samples supply to boutiques to support animation and monthly mechanics
  • Ensure smooth operation effectiveness for Dept Store / Boutique visit and day to day operation
  • Prepare daily, monthly sales and management reports and highlight areas of action
  • Co-ordinate store projects such as new store openings and renovation including putting together any retail comments
  • Coordinate retail operations meetings and ad hoc meetings with agenda and follow-up actions
  • Motivate team spirit and maintain high morale of staff to increase productivity, and to maintain good communications with all levels
  • Set-up guidelines, standard operations procedure (SOP) and key performance indicator (KPI) to monitor and measure the performance and service level of operations team
  • Monitor, check, follow up and coordinate on all purchase orders or stock requisition from retail outlets and ensure timely approval and communication of all PO
  • Maintaining good business relationship with retailers and related stakeholder,
  • To work closely with store level to ensure smooth operations and sales maximization
  • To work closely with the Sales team and Warehouse Operation and HQ personnel ; to ensure smooth operations and sales maximization
  • Documentation and filing of all contracts, reports etc
  • Assist in Product Requisition and Payment Requisition Form for approval
  • Handle any other related duties as and when assigned

Sales & Trade - Support & Management

  • Drive and manage the retail team on retail animation process from sales, inventory planning, operations, and people planning while engaging with effective incentive drivers to deliver results
  • Analyze and manage inventory holdings for all boutique at healthy level
  • Drive the people planning for retail team to ensure optimization and SOPs are observed
  • Strategize and manage the roster, payroll planning, tabulation and checks for retail payout
  • To have regular field visits to ensure strong field engagement and door checks to ensure that inventory, visual merchandising standards and maintenance are maintained as per brand standard


  • Minimum diploma in any related field or equivalent
  • With at least 1-2 years of relevant of working experience in sales for Retail, FMCG, Sales or Beauty
  • Retail experience is a must with a strong operation understanding of retail operations
  • A self-starter with a curious analytical mind, possesses good problem-solving skills and motivation
  • Enjoy multi-tasking with a strong problem solution focus and “can-do” attitude
  • Well organized and committed to accuracy at all levels of details
  • Independent and enjoys operating in a fast-paced environment
  • Strong interest in retail operations and a passion to drive the brand
  • Ability to work under time pressure, motivated, good working attitude and willing to go the extra mile
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