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JAPAC Director Marketing, Cortex (SG/HK/JP/Aus based)

Location: Singapore
Company: Palo Alto Networks
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Our Mission
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Your Career
We are looking for an experienced Marketing Leader for Cortex to join our JAPAC team to be based in our SG/HK/JP/Aus office. On this specialized team, you'll have the chance to shape an emerging go-to-market while enjoying the benefits of Palo Alto Networks as an established security company. You will be a key player in the transformation of the security market and work with stakeholders across the company to fuel awareness and demand.
In this position, you will work closely with the global demand generation, JAPAC field marketing and sales teams to devise and drive execution of the JAPAC marketing strategy for Cortex's XDR and Demisto (SOAR) in support of our business objectives. Our ideal candidate will have experience in field, channel, demand generation, or campaign marketing in the cybersecurity industry - and a love for fast paced initiatives.
Your Impact
- Drive, measure, and continuously optimize theatre demand gen activities for Cortex go-to-market to deliver qualified leads and opportunity conversion
- Communicate program status, action items, results reporting, and deliverables across marketing and sales
- Own theatre pipeline target, lead funnel and conversion metrics for Cortex go-to-market and efforts to improve and optimize
- Lead the theatre plan for global efforts, including: product launches, global campaign releases and customer announcements
- Collaborate with, and be the main point of contact for, APAC Cortex sales teams. Enable feedback loop to global marketing teams for greater alignment
- Work collaboratively with the Cortex campaign and content leads to influence creation and/or revision of programs and content. Re-package/revise programs to execute in the region as needed
- Partner with the channel to align marketing efforts across the theatre
- Partner with field marketing, sales and inside sales teams align efforts, discover and deploy top performing tactics to create, develop and close qualified leads and opportunities
- Develop a thorough understanding of the company's Cortex business including sales history, white-space analysis, and upsell/cross-sell opportunities
- Ability to travel 25% of the time if permissible
Your Experience
- Significant background (over 10 years' experience preferred) in a field, channel, demand generation, or campaign marketing role in the tech industry; cybersecurity experience is preferred
- Experience owning and partnering on marketing programs with an advanced understanding of how to measure marketing mix performance
- Passion and skill for leading and partnering with cross-functional teams with sales experience as an advantage
- Experience working with and communicating to sales teams
- Excellent communications and project management skills as well as exceptional attention to detail
- Aptitude to think strategically, come up with effective solutions across teams and communicate them effectively
- Driven, self-motivated, and always looking for ways to improve efforts and results.
- Hands-on experience in, and the ability to track campaigns, leads and pull reporting
- Hands-on experience with managing events and working trade shows
- Deep understanding of event planning from strategy to execution
- Bachelor's degree preferred, but not required
- Enjoy working in a fast-paced, high-growth environment
Our Commitment
We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
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