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Business Marketing Manager MRI & CT/AMI

Location: Singapore
Company: Philips
Direct Employers
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The Business Marketing Manager (BMM)-is responsible to develop and execute the Go to Market Approach for the assigned portfolio of MRI & CT/AMI (Advance Molecular Imaging), in alignment with the Market's Business and overall Marketing Strategy and works with Business to ensure perfect and flawless New Product Introductions and Launches.

He/She supports the Business Marketing & Sales Leader (BM&S) in the interaction with the business and especially the BMC (Business Market Combination)process. THE BMM also supports and coaches the Modality Sales and clinical teams in the Market as a One Point of Contact and ensures Marketing Strategy and plans are aligned according to the plans.

In this role, you would be responsible for

Marketing Plan and Execution

- Supporting the head of Marketing in Creating the Health Systems Marketing Plan for the market by providing Customer Insights and Global Business Strategy.

- Driving the Business-specific execution of the Health Systems Marketing Plan, translating, and aligning those with the BMC Plans.

- Supporting the Business Marketing & Sales Leader in the BMC process.

- Providing Market and Customer Insights and Trends to the Business

- Performance Management of assigned Portfolio of Products, Solutions and Services.

Perfect NPI

- Supporting the Business by providing market insights and trends, reviewing the value proposition of the global plans in the product development phase, and localizing it for the market.

- Responsible to form the cross-functional team required to plan and execute a product launch.

- Responsible to drive local product launches in line with the global strategy and overall market business strategy.

Marketing Sales Support

- Capture, assess, and act on win/loss analysis.

- Create localized assets and content for the sales team in collaboration with the Marketing Operations team.

- Supporting the Sales team with background knowledge, market insights, competitive insights, instruments, and tools to support in maximizing business opportunities.

- Point of contact and "go to" resource for modality sales specialist and clinical application teams.

- Support Head of Marketing and Events team for customer-facing events to generate new leads and prospects

To be successful in this role you need to have

- University Level of education in Business Management with 10-15 years of experience.

- MBA preferred

- Experience in leading marketing in a complex organization or a commercial function in a large MNC preferably from Medical Devices or in Healthcare (vertical).

- Experience in change management as it relates to the culture and mindset of a complex organization including capabilities building, process design, ownership, and implementation.

- Ability to build and nurture strong relationships within the matrix by developing strong cooperation with peers, cross-business, and cross-function.

- Champion growth of Marketers across the organization

- Customer focus and good problem-solving skills.

In return, we offer you

A challenging role, working for an employer whose activities have a major positive impact on people's lives all over the world. Sharpen your talents with new challenges in our growing organization, developing new technologies. We are happy to provide you with this opportunity to develop your career. Join our team as we offer a competitive salary, excellent benefits, and flexibility in a career with a positive and supportive atmosphere in which build your talents further.

Why should you join Philips?

Working at Philips is more than a job. It is a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video. To find out more about what it is like working for Philips at a personal level; visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

As an equal opportunity employer, Philips is committed to a diverse workforce
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