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Marketing Intern (Singapore)

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Location: Central
Company: Love, Bonito
Hours: Full time
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About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

An internship within Brand:

You will be responsible for supporting and contributing to the overall marketing strategy across major platforms and channels: e-commerce site, flagship store, customer relationship management, social media, media, events & activations.You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.

You will deep-dive into one sub-pillar during the duration of your internship, function as a full member of the team and achieve business objectives through your daily responsibilities and your team-specific projects. Projects will be shared with you in more detail during the recruitment process.

Pillars within Brand Team:

  1. Campaigns - Singapore
  2. Social Media
  3. Community
  4. Partnerships
  5. KOL/Media
  6. Digital Communications
  1. Campaigns
    • Support and participate in end-to-end campaign strategy to execution
    • Contribute to new content ideas / formats for eDM, Social Media and virtual events
    • Coordinate and execute and managing timelines for marketing collaterals and assets
    • Administrative support and daily upkeep of internal trackers, calendars and work requests
    • Collaborate closely with all relevant with internal and peripheral teams to ensure the successful execution of campaigns
  2. Social Media Intern:
    • Daily maintenance and organisation of Love, Bonito’s SG Instagram (@lovebonitosg) and Facebook accounts
    • Assistance in content briefs and creation of social content content, including videos and reels
    • Assist team with the analysis and reports on ROIs
    • *Background in Adobe Photoshop and Premiere Pro [or other relevant video editing software] is preferred.
  3. Community & Partnerships
    • Assisting the team with execution of branded events, community workshops and experience
    • Researching, outreaching, liaising and coordinating plans with external partners
    • Assist to propose, plan, budget and oversee specific parts of the projects which will constantly bring the #LBexperience to next levels while managing timelines and deadlines of marketing collateral
    • Collaborate closely with all relevant in-house teams, i.e. Product Design, Merchandising, Retail and Creative Team when it comes to launching new collections and launches
  4. KOL & Media
    • Contribute to new content ideas / formats for KOL
    • Coordinate influencer collaborations including content ideas, format, liaise and coordinate with influencers regarding their outfit picks
    • Weekly creation of try-on items info deck to be sent to Influencers/Content Creators
    • Organising and coordinating logistics of weekly try-on items to and fro for Influencers/Content Creators
    • Organising and upkeep of try-on trackers and SOP for internal reference
    • Close tracking of campaign and BAU seeding performance to selected media publications
    • Work closely with team to plan, support and execute KOL & Media events
    • Manage timelines and prompt follow-ups with media for various campaigns
    • Work closely with other functional teams to troubleshoot or expedite KOL/media orders
  5. #LBCommunity Communications Intern:
    • Supporting campaign conceptualisation, planning and execution
    • Selecting list of KOLs and overseeing end-to-end communication
    • Generating content ideas, campaign deliverables and preparing post-campaign analysis
    • Organising, managing timelines and coordinating logistics for weekly and ad-hoc seedings
    • Working closely with the team to plan, support and execute media and PR events


  • 6 months commitment
  • Undergraduates and graduate students are both welcome to apply
  • Based in Singapore


  • Market level internship salary and benefits provided
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