Market Insights Executive

Responsibilities

Market Studies & Analysis

Monitor and analyze *residential sales performance of competitor projects with reporting as follows:

• New launch residential sales performance and Agent's Commission
• Creative sales package(s) introduced by Developer(s)
• ABSD remission timelines of competitor projects
• Government land sales provisional tender closing results
• Extension of coverage to Commercial and Industrial market segments

Product Development and Feasibility Studies

• Spearhead initial product positioning of the development to direct projects and consultants to develop a product that is aligned with market demand and trends
• Provide market feedback to the Management regarding competitive offerings, customer needs, demands and work closely with Development Projects team to generate product development ideas for new product launches
• Product development driven by data analysis of competitor projects such as product provisions, fittings, and market trends
• Provide proposals on intended unit mix, sizes and detailed review of layouts guided by salability and market benchmarks
• Analysis of competitors' pricings and provide proposal on selling price of intended product conceived
• Far East Organization Vacant Land bank review (work closely with Finance and Development Projects to identify potential sites for redevelopment for sales launches)
• Provide support to Directors to evaluate new development/ redevelopment opportunities in Government Land Tenders and private enbloc market

Sales Development

• Develop tool kits (Unique product attributes, property market information) to equip Sales team with relevant information to conduct all sales-related functions at sales galleries
• Equip sales team with Market updates and competitor sales launch activities
• Conduct monthly market review and performance benchmarks
• Adhere to all statutory requirements

Requirements

• Diploma or Degree in Real Estate, Marketing, Business Administration, Data Analytics, or equivalent

• Minimally 1 year of experience doing market research work

• Experience in the local Real Estate industry is highly preferred

• Resourceful with good communication and presentation skills

• Analytical and able to draw insights from data for improving sales/ product development strategies and solutions

• A good understanding of the challenges facing the local property market